People Counters Ireland Footfall Counters Retailers Ai - Smart Urban Sensing
Artificial Intelligence Sensor Technology is becoming a vital tool for retailers. Through a combination of people counters, footfall counters, passenger counters, occupancy counters and IOT systems from Smart Urban Sensing, retailers get a better understanding of where operational efficiencies and security improvements can be made and the positive effects these can have on profitability.
Our Case Study
Ireland has a population of over 5 million people and currently is home to 26 shopping malls, located mainly across 5 cities.
Dublin is the capital city of Ireland and is the most populous city in Ireland, with a population currently estimated at 1.125 million people. Dublin is also home to 19 of the 26 shopping malls currently open in Ireland. The retail market in Ireland is growing rapidly, with retail sales estimated to be 12 billion Euros in 2022.
Smart Urban Sensing Limited successfully and efficiently installed multiple Artificial Intelligence AI – 3D people counting and tracking devices with additional features within various cities in Ireland, inside high-quality shopping malls and retailers within shopping centres.
Our Artificial Intelligence 3D People Counting Systems help mall management to have a better understanding of footfall traffic flow by areas, to benchmark shopping mall performance, determine the effectiveness of marketing campaigns, substantiate the value of retail spaces, track customer journey through the mall & maximise marketing by strategically placing advertisements.
Business Intelligence through Smart Urban Sensing Advanced AI Technology
Coupled with our innovative approach to product development, we have successfully deployed our world-leading products: AI 3D Pro 2 & AI 3D Max devices, which are currently the :
Most accurate in the market – Artificial Intelligence and 3D people counting technology
Most feature-rich – Wi-Fi tracking, video counting, zone analytics, heat mapping, dwell, queue monitoring, real-time occupancy,
Most powerful hardware – With a quad-core 1GHz processor and a built-in graphics card
Most comprehensive software Retail Analytics Suite – 60+ reports, health check, user/counter hierarchy, integration
We are the first in the world to combine AI 3D people counting and Wi-Fi analytics into a single device. We are committed to continually maintaining our market-leading position, bringing a great deal of strategic foresight that our customers require.
This method of data collection allows you to analyse valuable data; benchmark data measures such as people counting data and has both real-time data analyses for real-time effective response features along with a historic automatic data collection system for trend analysis.
The attraction of masses of people into the city centre will allow further advertising and marketing strategies to be implemented and can also deliver marketing material/sales advertisements on the smartphones of people within the city centre. This will bring an increase in business sales in the area, enhancing a vibrant and cultural environment which would attract investors, visitors and a strong talent pool of people within Manchester City Centre.
Ireland Installations
The locations of our high-quality installations in the country of Ireland were as follows:
Dundrum Shopping Mall
Dundrum Town Centre is a shopping centre located in Dundrum, Dublin, Ireland. It is located just south of the village of Dundrum.
It is Ireland’s largest shopping centre with over 169 tenants, almost 140,000 m2 (1,500,000 sq ft) of floor space, and over 3,400 car parking spaces and home to flagship stores such as House of Frasier, Harvey Nichols and Hollister Dublin and the world famous Hamleys Toy Store.
Swords Pavilions Shopping Mall
Swords Pavilions Shopping Centre is north Dublin’s premier shopping centre with over 90 great shops, restaurants and cafes as well as the 11 screen Movies Swords.
The centre is home to stores such as Primark, Dunnes Stores, H&M, Zara, River Island, SuperValu, Easons, Boots, Rituals and TK Maxx. There is a range of car parks, a cinema and a post office, and there are several restaurants and cafes such as Five Guys, Subway, Chopped, Starbucks, Butlers Chocolate Café, Costa and Milano.
Liffey Valley Shopping Mall
Liffey Valley Shopping Centre is a shopping centre located in Dublin 22, Ireland which comprises 80 stores and 20 Restaurants.
Anchor tenants at the centre are Ireland’s largest Marks & Spencer, Dunnes Stores, Next, and Ireland’s largest Boots. In 2010, large H&M and New Look fashion stores opened in the centre of the mall. The centre is home to Vue Dublin cinemas.
Blanchardstown Shopping Mall
The Blanchardstown Centre is one of Ireland’s largest shopping centres, located in Blanchardstown, Dublin, Ireland. It opened in October 1996 and was extended in 2004 to create extra retail space.
The centre contains over 180 stores, including banking outlets and dining facilities, three retail parks and 7,000 free car parking spaces. The anchor stores in the shopping centre itself include Dunnes, Penney’s, and Marks and Spencer. A former anchor, Debenhams Ireland, was closed in April 2020; however, Flannels has since replaced Debenhams, which is due to open in late 2022.
Other tenants include H&M, Superdry Store, Vero Moda, Jack & Jones, River Island, JD, BT2 and Zara. The Blanchardstown Centre is also home to Ireland’s largest TK Maxx store, Lifestyle Sports and 53 Degrees North, all of which are located in the “fashion park.
Other Smart Urban Sensing Ltd Installations were undertaken in the following city centres, Ireland:
- Dublin (Grafton Street)
- Galway
- Cork
- Belfast
Smart Urban Sensing Ltd travelled to Ireland from Manchester (UK) via ferry from Holyhead to Dublin, Ireland to complete the installation of our AI 3D Pro2 & AI 3D Max people counter devices across multiple cities and sites across Ireland.
We had a fixed schedule with arranged work permits to access the shopping malls during the closure periods of time for the installation of our footfall counters, which would be affixed in an overhead position looking directly downwards at entry and exit points throughout the sites in different cities and towns across Ireland.
The ceiling heights varied across all the cities, ranging from 3.0 metres to 6 / 7 metres in the highest location, such as the Liffey Valley installation, where we mounted a drop pole and our counting device to cover the full width of entry & exit points.
Our highly accurate AI 3D devices were efficiently and successfully installed across all the locations listed above, calibrated and set up, connected to the network, allowing access at the Head office, where the V9 Retail Analytics graphical and reporting was delivered to the customers via an online portal.
AI 3D Max
Shopping malls are now capitalising on our smart technologies to boost sales conversion rates and revenues and enhance customer journeys for more compelling and satisfying shopping experiences. Footfall counting and retail data analytics are the secret weapons some shopping malls are wielding to remain competitive in the digital economy.
Shopping Mall operators need vital information to allow them to maximise the operational efficiency and profitability of their assets. Retailers use this data to identify how many people entering their stores turn into paying customers – i.e. their conversion ratio.
Footfall and sales conversion ratios are key performance indicators, showing how well a retail outlet itself is performing, as well as individual retailers. Smart Urban Sensing Limited recognised the potential value of such insights in helping to strengthen their operational activities, including the ability to set rental rates, assess the success of marketing campaigns and align staffing levels to customer footfall.
By installing AI 3D footfall counters at every entrance of a shopping mall, users will be able to gauge the total number of visitors that visit the mall. Utilise door counting to determine the transportation mix shoppers utilise to enter the mall. With time-stamped analytics, visualise the peak hours of your shopping mall and run marketing campaigns when during this time to engage the most shoppers.
Smart Urban Sensing people counting solution helps you to plan staff and security personnel schedules according to visiting trends. Smart Urban Sensing people counting solution helps get the complete picture of people traffic across the building per different floors. It gives you the opportunity for shopping malls to plan rent costs according to people’s traffic intensity in different zones or floors, track people’s responsiveness to your marketing activities, and pick up the most effective marketing channels. Smart buildings and shopping malls can adjust lighting, heating, ventilation according to visiting trends to reduce electricity costs.
Shopping malls are hubs of community activity. Customers are drawn inside by opportunities to take part in shopping, food, entertainment, and special events. Though you likely have a general idea of your mall’s traffic, understanding how customers use the facility can be more difficult. To make wise business decisions that help your mall thrive, you need data about your customers and their experience at your location.
A footfall counter from Smart Urban Sensing Limited can help you improve your mall’s customer experience and raise revenue.
Benefits of retail analytics & AI 3D Smart Urban Sensing devices
Justify the Rental Rate of Your Retail Stores
Smart Urban Sensing helps businesses to track the footfall traffic across multiple stores, evaluate the performance of your store compared to similar retail stores by benchmarking your sales opportunities with the industry average, utilise the business metrics to identify top and least performing stores and use this as a base point to improve your business as well as optimise the staff allocation.
Shopping malls rely mainly on rent from their tenants to survive, while tenants rely on malls to provide spaces that attract customers. The mutually beneficial relationship between shopping malls and tenants is key to effective tenant revenue management.
Shopping malls can now use traffic flow, heat map analysis, and footfall count data and analytics to assess where the most popular areas are to install flagship stores and high-revenue vendors and charge them a realistic rental based on verifiable data.
Measuring the Marketing Effectiveness
Determine the effectiveness of marketing campaigns by monitoring the campaign effectiveness with the measurements for: Visitor Count, Outside footfall passer by Traffic, Turn In Rate, Visit Duration, Transaction Count, which maximise marketing by strategically placing advertisements.
Marketing and sales initiatives are meant to increase footfall and revenues, but they don’t always work. To effectively measure which initiatives draw in the most traffic and achieve the most significant returns on investment, shopping malls can optimise their marketing and sales strategies always to implement what works best.
Visualising the Shopping Behaviours of Your Shoppers
Understand how your shoppers enter the mall and which entrances gain the most usage, so you can set up advertisements along these entrances to gain the most exposure.
Optimising Staff Allocation based on Actual Footfall
People counters can be placed at entrances to restrooms to provide a clear view of how resources are being used. Management will be able to identify which restrooms are being underutilised or overflowing with people. By measuring the usage of facilities in the shopping mall, management can create staff schedules that accurately reflect the condition of the restroom, with busier areas receiving more attention.
Shopping mall layout and design
By observing traffic flows and dwell zones throughout a shopping mall, you can gain insight into which entrances, exits, and areas are preferred by customers, and which aren’t. Footfall counting devices can be placed anywhere in a shopping mall to track customers entering different areas, follow traffic flow patterns, and measure how much time they spend in certain areas. With this intelligence at your fingertips, you can optimise the store’s locations and place information desks, pop-up stores, and advertisements in strategic places.
Shopping malls’ responsibility is to ensure that social distancing and occupancy levels within their establishment are maintained. Footfall counting and tracking technology can measure the distance between people and the occupancy levels throughout the mall. Automatic alerts can be set up and triggered when the minimum distance or occupancy count is exceeded. These alerts can be communicated to shoppers via live video streaming displays to control occupancy and distance.
Resource allocation within shopping malls
Shopping malls can save money on resources by using footfall counting and analytics data to identify peak hours, days, weeks, and months and only allocate resources when and where they are needed. Energy consumption can also be minimised in areas that receive little to no traffic by automatically powering down lighting or temperature control systems when the occupancy count for a room is zero.
Benefits for the Shopping Malls
Analytics Data from the sensors allowed the customer to: